- Janet V. Kee
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- Tags: digital marketing metrics, digital marketing usa, examples of digital marketing
The Most Vital KPIs for Digital Marketing
Several categories hold for the majority of businesses conducting business online, even if the precise combination of KPIs that you watch will rely on your company and precisely which channels you’re targeting with your digital marketing initiatives. The majority of businesses will profit from having a few additional generic marketing measurements and KPIs. If you are looking for a digital marketing agency, you should check KingKong at https://kingkong.co/reviews/ site.
1. General Marketing KPIs
– Client Lifetime Value (CLV): The amount of money a typical customer brings in throughout their whole lifetime. Depending on your average retention rate and your back-end product or service offerings, this could take a few days, a few weeks, a few months, or even a few years.
– Customer Acquisition Cost: This refers to the price you must pay to acquire a new customer. Advertising, sales calls or visits, and any other activities that are part of your prospecting and conversion process might be considered here.
– Return on Investment (ROI): Based on the preceding two KPIs, the ROI is calculated. When you assess the difference between revenue earned and customer acquisition costs, you can determine how much profit you make.
– Conversion Rate: This refers to the proportion of visitors who become leads and leads who become customers. This is a generic marketing KPI, but if you want to measure each channel independently, it may also be used for any of the other categories.
2. KPIs for search engine optimization
– Search Traffic: Metrics for the traffic flowing to your website from Google and other search engines include total visits, unique visitors, organic traffic, website visitors, and traffic sources.
– Keyword Rankings: With this KPI, you can see where your site stands for the most important key phrases and words. To determine what is and isn’t working with your SEO efforts, you can monitor changes in ranking over time.