- Janet V. Kee
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Remarketing and The Advanced Benefit for Your Business Expand
What is remarketing? remarketing is often called behavioral targeting and is a very common way to advertise to internet users based on what they are already interested in. As such, it’s generally misunderstood, so let’s debunk the myths in this article, but first we’ll identify what remarketing specifically is and how does it work? Remarketing is a tactic that allows marketers/ad networks to show their advertisements to internet users for products/services/niches that the user has already shown interest in through their browsing or search history. it was probably targeted by remarketing earlier while browsing the internet. Suppose you search for the phrase “dog collars”. You go to a few websites, one is PetSmart, to read up on the subject and maybe compare prices, then switch to your internet browsing to check your email. After logging out of your email you notice that one of the display ads displayed on the exit page is for PetSmart and perhaps more specifically for dog collars. When you visited PetSmart.com a cookie was set and stored in your Internet browser.
So when you leave the PetSmart site, this cookie is accessible by advertising networks wherever you browse online, so you may feel like you are being tracked by certain PetSmart banners and advertisements wherever you go.Remarketing is so effective because it gets people to repeat your brand name back home. If someone does not buy from your site on their first visit, using remarketing your brand will continue to appear on major websites such as Yahoo, Google, news sites, content sites, forums, blogs, etc. when they cross them. The vast majority of Internet users do not understand all the specifics of remarketing and cookies; they just think your website/brand is bigger than it actually is when it starts popping up everywhere. What is remarketing provide is the increasing your authority and reputation in that person’s mind, making them even more likely to become your customer. Additionally, you can use remarketing to offer discounts to the people you are targeting to incentivize their business with you. You can create a banner that displays your new discount price exactly on what they were interested in before and this banner will take them to the discount page. Remarketing works great with discounts, incentives, and all kinds of special offers.