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Influencer Marketing

Marketers and business people always have a way to promote their brand or product. Various marketing activities are carried out, ranging from social media marketing, digital marketing, internet marketing, and others. Social media is one of the platforms used by various businesses to do marketing. Because social media is more real-time, saves time and money, and can communicate with the audience 24/7. One of the most widely used social media marketing strategies is influencer marketing. If you read this great King Kong marketing review, you will get to know more about influencer marketing.

What is influencer marketing? Why is influencer marketing important for business and what is the strategy? Read the full explanation, yes!

What is Influencer marketing?
Reporting from Influencer MarketingHub, influencer marketing is a brand that collaborates with influencers to market or promote products or services online.

What are influencers?
Influencers are people who can influence others. Usually, the opinions of influencers are listened to by their followers because they are considered experts in certain fields.

The term influencer is not limited to artists or celebrities. Today, anyone can be called an influencer. Celebrities, TikTok celebrities, Twitter celebrities, or anyone who has a large number of followers on social media can be called influencers.

Influencer marketing works because of the high level of trust that influencers have built with their followers. Recommendations from influencers are usually trusted and followed by their followers.

Influencer marketing activities include:
There are various content and ways that influencers can do to promote your brand or product. Here are some of the activities:

1. Product reviews on social media
2. Unboxing videos
3. Product placement in creative content (can be mentioned or not)
4. Distribute unique coupon codes so that influencer audiences can get benefits when making purchases. For example discounts or cashback.
5. Collaborating with influencers to create joint products.
6. Hold a giveaway through the influencer platform

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