One of the simplest things you can do when managing an online business is to pay attention to diction (word selection) or marketing language in the online business that you run. Choosing the right words and being used at the right time turns out to be very effective in attracting the attention of prospective customers. Apart from that, you may learn more about internet marketing from the professional Internet Marketer Andrew Fox as well.
What are the marketing languages that are powerful and commonly used by online businesses? To find out, let’s look at the following review:
Powerful “FREE” words
Almost everyone will feel interested when they hear the word free. The word free is synonymous with cheap products, massive discounts or products that can be obtained for free. It seems like this free word does have a magical effect that is very powerful to make people buy your product even though it can be obtained with certain terms and conditions.
For example, buy 2 free 1, or free 2-liter cooking oil products. Hmm, it still sounds fun right … but what we need to pay attention to is not to cheat consumers armed with the word “free”. Because this will be a master weapon if consumers who are attracted to it are aware that there are fraud attempts.
Making Attractive Impressions with the Word “NEW”
The new word turned out to be very effective to increase the curiosity of your prospective customers. They will put high expectations about new specifications, new design, new technology or new innovation. Although in reality there are not many improvements or different advantages that you offer, the word new is still effective to make prospective customers tempted and try to buy your product.
The word “SAFE” that makes it comfortable
The use of the word safe is indeed very necessary for a number of certain products such as food, drinks, herbal medicines, and mosquito repellent substances. Be sure to research the safety of your product before using the word “safe”.
If necessary, ask permission from the health department to ensure the legality and safety of your product content. The safe word that you can express and give to customers will make customers maintain their loyalty.